Hamilton Beach - Still growing strong
Today Hamilton Beach/Proctor-Silex, Inc. is the number one distributor of small kitchen appliances. They sell over 35 million appliances each year. The company’s most famous brands feature Hamilton Beach, Eclectrics, Proctor Silex and TrueAir. These brands can be found in households across America, Canada, and Mexico, and they continue to expand their market into other areas. Their product quality and selection combined with their superior customer service and brand name strength continue to make them number one with consumers of small electric appliances
In 1904, the founders of the U.S. Standard Electrical Works located in Racine, Wisconsin. They hired a young farm boy named Chester Beach and a former cashier named L.H. Hamilton. Mr. Beach improved the first lightweight, high speed universal motor. This was the first motor that could run on AC or DC power. The new motor, known as the fractional horsepower motor, revolutionized the appliance industry and was the beginning of their new product development.
The first product developed was an electric hand-held massager that was produced in 1910. During the same year, the Hamilton Beach Manufacturing Company was founded. Their main purpose was to develop more universal motor-driven appliances. The cyclone Drink Mixer was soon introduced, and their line of products began to grow. Their new motor was used to power sewing machines, and ended the era of the foot powered treadle sewing machine. These new motors also powered many useful attachments, including the one used to mix cake batter. The stand mixer is still one of today’s popular Hamilton Beach products.
In the 1920’s Hamilton Beach Manufacturing Company was manufacturing home appliances such as blenders, hand mixers, electric knives, and food processors. It is the top brand that consumers prefer to this day.
In 1990, NACCO Industries, Inc. merged two appliance manufacturers, Hamilton Beach and Proctor-Silex, together to create the largest U.S. manufacturer of small kitchen appliances. Today, Hamilton Beach and Proctor-Silex, Inc. continues to grow with a new marketing image and continue to dedicate themselves in serving consumers around the world.
They are proud supporters of the Go Red for Women campaign featuring appliances that can help women to make a commitment to be heart healthy. From January 1, 2006 until February 28, 2007, Hamilton Beach will donate a portion of each sale of designated products to the American Heart Association totaling $350,000.00.
To view and shop for their products, visit their online store. Enjoy the convenience of shopping online and choose the shipping method desired.